Why a 90 Day Lash Guarantee is Your Best Beauty Investment
- Apple Star Salvador
- 2 days ago
- 6 min read
A beauty routine should feel calm, kind and effective. It should also feel safe for your wallet. That is the point of a 90 day lash guarantee. You get enough time to build a nightly habit, to move through a full lash cycle, and to judge your results on a realistic timeline. If you try the serum as directed and you do not love what you see, you have a clear path to support. This guide explains why 90 days is the sweet spot, exactly how to use the window, what proof to collect, and how to claim if you need to. You will also find links to consumer information so you can buy with confidence.
What a 90 day lash guarantee actually covers
A 90 day lash guarantee is a brand promise that sits alongside your rights under the Australian Consumer Law. It is designed for cosmetic performance in real life, not lab theory. You agree to follow the simple nightly routine and track your progress. We agree to provide support during the 90 days and a clear resolution if you are not happy within the policy terms.For plain language guidance on your broader consumer rights, see the Australian Competition and Consumer Commission (ACCC) information on consumer guarantees.
Quick note: A brand guarantee does not limit your rights. Consumer guarantees apply in addition to any 90 day lash guarantee offered by a brand. The ACCC explains the difference clearly at the link above.
Why 90 days matters for lashes
Hair, including eyelashes, grows in slow phases. Most people reach peak cosmetic results from a nightly peptide serum between week eight and week twelve. That is why a 90 day lash guarantee makes sense. It gives you time to build the habit, reduce day to day breakage, and let more hairs reach their full visible length.If you like background reading, DermNet New Zealand has a helpful primer on the hair growth cycle. It describes the anagen, catagen and telogen stages in clear, simple language. Although written about scalp hair, the key ideas apply to lashes.
How to use the 90 day window for the best result
Think of this as your success plan. It is friendly, quick and designed for busy evenings.
Day 1: Set up
Take a clear before photo in your usual bathroom light. Look slightly down and keep the phone angle the same you will use later.
Put Luxe Bloom Lash Growth Serum next to your toothbrush so the habit is automatic.
Mark your calendar for check ins at Week 4, Week 8 and Week 12.
Nightly routine (2 minutes)
Remove eye makeup with a press, hold and swipe method using micellar water. Ten to fifteen seconds per eye. No scrubbing.
Pat dry.
Apply a thin line of Luxe Bloom Lash Growth Serum on clean, dry skin along the upper lash line. A little goes a long way.
Wait one to two minutes, then apply moisturiser around the eye area.
Sleep on a silk pillowcase to reduce friction.
Daytime routine
Curl in three short pulses from base to tip.
Use a tubing mascara on weekdays so removal is kind. Save waterproof for beach days or long events.
Tightline only if your eyes are calm that day.
The 12 week results timeline you can expect
Every face is different. Still, the pattern below is common when you follow the routine in your 90 day lash guarantee window.
Weeks 2 to 4: The lash line feels comfortable. Lashes look glossier. Removal is easier with fewer snaps.
Weeks 4 to 8: The lash line appears denser because fewer hairs break at removal. Curl holds better.
Weeks 8 to 12: Peak visible results for most users with nightly use. Maintain the habit to keep gains.
If your eyes become red, painful or produce discharge, stop use and seek professional advice. Healthdirect Australia has a short guide to eye irritation and when to seek care.
How to track results like a pro
Simple, repeatable tracking makes decisions easy inside a 90 day lash guarantee period.
Same light photos at Day 1, Week 4, Week 8 and Week 12. Use the same room and angle.
Cotton pad count during makeup removal. The number of lost lashes should trend down.
Outer corner check where gaps show first. Look for fewer empty spaces by Week 8.
Curl hold from morning to midday, then to evening. Better flexibility usually improves hold.
Common mistakes and quick fixes
I keep finding lashes on the cotton padHold the micellar pad longer before the wipe. Check mascara age and replace anything older than three months.
My curl looks crimped rather than curvedUse three quick pulses at base, middle and tip. Clean curler pads. Never curl after applying mascara.
I forget nights when I am tiredHabit stack. Put the serum by your toothbrush. Set a 9 pm reminder for the first two weeks.
Mascara smudges in humid venuesSwitch to a tubing formula and skip lower lash mascara. Powder a tiny amount under the eye if you tend to smudge.
What to expect when you contact us during the guarantee
We are here to help you succeed. If you reach out during your 90 day lash guarantee, we may ask for the following so we can give the best advice or process a claim:
Your order number and purchase date
A brief summary of your routine
Photos from Day 1, Week 4 and Week 8 so we can see progress
Any sensitivity notes so we can guide your next steps kindly
You can find our policy details and contact steps on the Guarantee page. We keep the process clear because the point of a 90 day lash guarantee is peace of mind.
How the guarantee sits with Australian Consumer Law
Brand guarantees are useful, but they do not replace your rights. Under the Australian Consumer Law, products must be of acceptable quality and fit for purpose. If something is faulty, you may be entitled to a repair, replacement or refund, depending on the issue. The ACCC explains these rights in simple terms.
The 90 day lash guarantee is an extra promise focused on cosmetic satisfaction and routine support. It covers a full lash cycle so you can make an informed decision.
Ingredient notes for curious minds
Understanding the why keeps the habit easy.
Peptides help condition the lash fibre so it feels stronger and looks glossier over time.
Humectants such as panthenol draw water to the surface so fibres bend rather than snap.
Amino acids and proteins support slip and reduce friction during removal and mascara application.
Soothing botanicals help keep the skin at the lash line comfortable so you rub less.
Antioxidants offer a small buffer against everyday environmental stress.
For background on irritation and patch testing, DermNet New Zealand has a clear primer on cosmetic contact dermatitis.
Sample 12 week checklist you can copy
Week 0
Before photo taken
Serum placed by toothbrush
Mascara age checked
Week 4
Progress photo taken
Removal method checked
Curler pads cleaned
Week 8
Progress photo taken
Cotton pad count lower than Week 4
Curl holding better
Week 12
Final photo taken
Habit feels automatic
Decide to continue or contact support
FAQ
Do I need to use the serum every night to qualify for the 90 day lash guarantee Yes. The window is designed around nightly use. If you miss a night, resume the next night.Do I need photos Photos are very helpful. Use the same bathroom light and angle at Day 1, Week 4, Week 8 and Week 12.Can I use the serum with extensions Many people do. Check with your lash technician and avoid oil heavy removers that can weaken adhesive bonds.Is the guarantee available if I am sensitive If you have redness, pain or discharge, stop use and seek professional care. Reach out to us and we will guide next steps under the policy.Does the 90 day lash guarantee apply to gifts Keep your order number or gift receipt and contact us through the Guarantee page so we can help.
The Luxe Bloom difference
We believe that real confidence comes from a calm routine and clear support. A 90 day lash guarantee gives you the space to build a habit and to see honest, trackable change. Pair the serum with kind removal, a light moisturiser and a silk pillowcase. Keep your photos and notes. If you need help, we are here.
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