Hay Fever Eye Makeup: Smudge-Proof Lashes When Your Eyes Are Watery If hay fever leaves your eyes watery, itchy or easily irritated, eye makeup can suddenly become much harder to manage. For beauty lovers in Australia and New Zealand, a simpler lash routine can help you avoid constant touching and rubbing while still giving your natural lashes definition. An eyelash growth serum can be part of a separate, consistent lash-care routine, while the right daytime mascara can help